Shamballa Jewels Story

what is shamballa jewels

His journey began with a passion for travel, it continued with a bracelet that redefined luxury jewellery. His destination? Shamballa creator Mads Kornerup just wants “to share ancient spiritual values of compassion and wisdom” through pieces that imbue precious gems with personal meaning.

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What is Shamballa Jewels’ Inspiration?

The Himalayas can be a forbidding environment. Snow-capped peaks pierce the scudding clouds and narrow stone pathways traverse impossibly steep slopes. But then brightly coloured prayer flags flutter in the breeze and spinning Buddhist prayer wheels hear the heartfelt requests of the faithful. It was here, high in the mountains, that former fashion photographer and yoga devotee Mads Kornerup found the inspiration to create the Shamballa Bracelet – a seemingly simple piece made of knotted nylon cord and beads that has come to be the cornerstone of a renowned jewellery brand that’s coveted by style-makers around the world.

“Our jewellery encourages people to explore the possibility of being; to breathe and explore a deeper personal meaning.”

Why Shamballa jewels?

“All we want to do is make jewellery that encourages you to find your inner Shamballa – your inner compassion and wisdom,” says Mads, who saw the line take off when music impresario Jay Z – seeking something more meditative than the showy jewellery worn by others in the rap world – ordered a customised bracelet that incorporated gold beads, his initials and star sign. “All my designs are reminiscent of spiritual symbols,” says Mads. “For example, our spinner ring – a ring mounted with another ring that can be spun – is inspired by Buddhist prayer wheels. Our customers can add custom inscriptions to their rings or a memory of what means the most to them.” The range has now expanded to include rings, pendants, earring and cufflinks that feature diamonds and other gemstones hand-knotted together in Copenhagen.

“I am humbled and amazed that great masters of design such as Karl Lagerfeld, Valentino, Diane von Furstenberg and others choose to wear my jewellery. They like that it can be personalised, so each piece is unique, and furthermore, meaningful. Perhaps they like that our jewellery encourages people to explore the possibility of being; to breathe and explore a deeper personal meaning.”

– Mads Kornerup, Creative Director, Shamballa Jewels

What does shamballa jewels mean?

Named for a mythical Himalayan kingdom, Shamballa means ‘a place of peace and tranquillity’ and those qualities can certainly be found in abundance in the mountains on the roof of the world. Luxury lodges such as Shakti 360 Leti enable you to experience the majesty of the Himalayas as well as enjoy meeting the people of the region who originally inspired Kornerup to create a jewellery range that spoke of human compassion and wisdom. Says Shakti founder Jamshyd Sethna, “Shakti was conceived to share the rejuvenating effects of remote surroundings – to provide privileged access to places far removed from the noise and clutter of the modern world, where space, peace and epic landscapes provoke the imagination and nourish the soul. In these places of intense beauty and their deep, soothing serenity the traveller can slow down for a while and simply ‘be’.”

Shamballa Jewels are endlessly customisable and each piece is truly an expression of its owner – their memories, their future, their family. “I feel immensely grateful,” says Mads, who still incorporates yoga practice into his daily life. “We love seeing people enjoy our pieces and there are many famous personalities who wear our designs.” Shamballa fans include taste-makers such as Karl Lagerfeld, Diane Von Furstenburg and HRH Crown Princess Mary of Denmark. “Perhaps they like that our jewellery encourages people to explore the possibility of being; to breathe and explore a deeper personal meaning.” In Australia, Shamballa Jewels are available exclusively at Fairfax & Roberts, where an extensive range is on display and staff are able to assist with style and gemstone selection. Bespoke pieces are handcrafted in Denmark before making their way to the wrists of those who appreciate, says Mads, that “luxury is a quest for refinement.” Enjoy the journey.

Custom order your own unique Shamballa bracelet in store at Fairfax & Roberts, 19 Castlereagh St. 2000, Sydney.

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