Fairfax & Roberts featured in The Australian Financial Review Magazine

16 September 2020

Fairfax & Roberts recently was featured in the Australian Financial Review Magazine and this is just a part of the article, you can find link to the full article below. Letting fresh 21st century air blow through establishment Sydney jeweller Fairfax & Roberts is a challenge chief executive Georgina Brujic has taken on with relish. One of the first things Georgina Brujic did when she took over as chief executive of Sydney jewellery house Fairfax & Roberts was to throw open the doors to its Castlereagh Street boutique. Literally as well as metaphorically. "The doors used to be closed and a guard would open them for you," says Brujic. "I said, 'I'd never walk into this store because it's telling me not to.' So one of my first jobs was to make it a bit less difficult for people to walk in." Brujic asked the floor staff to ditch their all-black uniforms in favour of more individual outfits. Not casual, but not so stitched-up either. She changed the layout of the 450 square-metre showroom to create a better flow between jewellery cabinets, with the hope of encouraging people to linger for longer, and improved the lighting. "I want people to feel relaxed when they come in here, and welcomed." Here you can read the full article on The Australian Financial Review.


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