David Yurman 2022 “Come Closer” Campaign


Introducing the new David Yurman 2022 campaign featuring the brand’s first-ever celebrity ambassador duo – Scarlett Johansson and Henry Golding.

The new campaign titled “Come Closer”, celebrates the joy of closeness and connection in our challenging times, showcasing images of the two of the world’s most recognisable celebrities against the backdrop of New York City, David Yurman’s home and continual inspiration. “After years of separation for many – much longer than any of us could have anticipated – we are all craving connection,” the newly ascended company president Evan Yurman comments. “‘Come Closer’ is a call to all of us to delight in the everyday, where simple moments with family and friends are unexpected and beautiful.”

SCARLETT JOHASSON FOR DAVID YURMAN

World-famous mother, founder, Tony winner and two-time Academy Award-nominated actress, Scarlett Johansson was the only choice for Evan Yurman.

“Scarlett is the embodiment of the David Yurman woman. A native New Yorker at the top of her craft, Scarlett is a woman who forges her own path. She doesn’t take no for an answer and isn’t afraid to stand up for herself and what’s right,” said Evan Yurman. “To have the opportunity to work with a force like Scarlett to create such honest images, profound in their lack of pretense and artifice, is an honour.”

The campaign showcases Johansson humming and singing to Sinatra’s iconic tune, “New York, New York” and is captured throughout New York City’s The Carlyle, A Rosewood Hotel and its famed Bemelmans Bar – an enduring magnet for New York’s creative and cultural luminaries.

“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favourite fashion magazines,” said Johansson. “The Yurman’s and their designs always embodied New York for me – bold, fresh and just a bit of edge. When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.”

HENRY GOLDING FOR DAVID YURMAN

Henry Golding’s New York story of perseverance and identity resonated with Evan Yurman solidifying his decision to make Golding the brand’s first-ever male ambassador. The father, advocate and globally celebrated actor already exhibits the enigmatic qualities of the David Yurman man.

“Henry embodies the passion and grit of the David Yurman man. He’s extremely talented, principled, and well-travelled, but of all the amazing places he’s visited and after all that he’s achieved, it is the spirit of New York City that keeps calling him back,” said Evan Yurman. “We are thrilled to welcome Henry into the David Yurman family and to introduce him as the face of the Men’s category, debuting in our new campaign that shares the sometimes-quiet ways that only New York City can draw you back in.”

The sophisticated and stylish images of Golding were captured at Casa Cipriani – the new private club and landmark hotel on the waterfront at the epicentre of New York’s creative scene – as well as the iconic hotel, The Carlyle. “There is a magnetism to New York City and a tenacity among New Yorkers that is difficult to describe, but contagious just the same. I’ve been fortunate enough to visit the city many times for both personal and professional reasons, and each time I feel more and more a sense of belonging,” said Golding. “David Yurman is a testament to the city’s heritage and values, and I’m honoured to be the face of a brand whose timeless works of self-expression continue to connect us all.”

Fairfax & Roberts is proud to be the exclusive Australian retailer for David Yurman jewellery. The David Yurman collections are available to shop online or in our showroom at 19 Castlereagh St, Sydney.